1. Information we collect

When you use imgwow apps on the Wix Marketplace or visit our website, we may collect the following categories of information:

• Account & profile data: Name, email address, Wix user ID, profile picture (if connected via Wix OAuth).
• Usage data: Interactions with our apps, feature usage, preferences, and app performance metrics.
• Technical information: IP address, browser type, device identifiers, and cookies to improve functionality.
• Content you provide: Images, form submissions, or media processed through AI tools (e.g., imgWow AI enhancer).
• Payment & billing info: For paid apps, we use secure third-party payment processors (Stripe, Wix Payments) — we do not store full credit card details.

2. How we use your information

imgwow uses the collected data to:

• Provide, maintain, and improve our Wix apps and features.
• Process transactions and manage subscriptions.
• Respond to support tickets and customer inquiries.
• Analyze app usage to enhance user experience and develop new features.
• Send service notifications, updates, and (with consent) marketing communications.
• Prevent fraudulent activity and ensure security of our platform.

3. Legal basis for processing (GDPR & CCPA compliance)

For users in the European Economic Area (EEA) or California, we process personal data based on: consent (when you agree to data collection), contract fulfillment (to provide our services), legitimate interests (improving apps, security), and legal obligations.

You have the right to access, rectify, erase, or restrict your data. To exercise these rights, contact us at privacy@imgwow.com.

4. Sharing & third-party services

We never sell your personal information. However, we may share data with:

• Wix.com Ltd.: As our core platform, Wix may collect anonymous usage data according to their Privacy Policy.
• Service providers: Cloud hosting (AWS), analytics (PostHog, Google Analytics anonymized), payment gateways (Stripe).
• AI processing partners: For image enhancement features (temporary processing, no long-term storage of user media).
• Legal requirements: If required by law or to protect rights & safety.

All third parties are contractually obligated to maintain confidentiality and data security.

5. Cookies & tracking technologies

We use essential cookies to authenticate users and remember preferences. Optional analytics cookies help us understand app usage. You can manage cookie preferences via your browser settings; however, disabling essential cookies may affect app functionality.

6. Data security & retention

We implement industry-standard security measures including encryption (TLS 1.3), regular security audits, and access controls. User data is retained as long as your account is active or as needed to provide services. You may request deletion at any time. After account termination, we anonymize or delete data within 90 days, unless legal retention applies.

7. Children's privacy

Our Wix apps are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us to have it removed.

8. International data transfers

imgwow operates globally. Your data may be transferred to and processed in countries outside your residence, including the United States. We rely on Standard Contractual Clauses (SCCs) and EU adequacy decisions to ensure adequate protection.

9. Changes to this policy

We may update this Privacy Policy occasionally. Significant changes will be notified via our website, app dashboard, or email. The "Last updated" date at the top indicates the latest revision. Continued use of our apps means acceptance of the revised policy.

This Privacy Policy applies to all imgwow applications distributed via the Wix App Market, including but not limited to: imgWow AI, Smart Booking, Store Upsell, SecureForms, and any future software. By installing or using any imgwow app, you acknowledge that you have read and understood this policy.